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The Pico Story

Andrea Panico is the founder and Creative Director of Pico Design. An industrial designer who loves both the large scale of architecture and the small scale of jewelry, her designs bring the two together in a collection of modern heirloom jewelry. Panico creates pieces that are unique and designed for women who are equally so.

The name Pico is short for the Italian word Piccolo, meaning little or small. Like Mies Van der Rohe, we believe that "God is in the Details," and that the little things are hugely important in design. No matter how small, all the choices we make are design decisions. Pico celebrates the little things and the big impact they have in our homes, on our bodies and in our lives.

Who is Pico Jewelry For?

Our jewelry is designed with care and intent. Every detail is considered. We use sterling silver as well as brass, wood and other metals, which we manipulate into simple pieces, focusing on the beauty of the metal and on unique connections. Pico jewelry is for the man or woman who wants quality items that help them express their creativity and individuality. If you like simple pieces that make a statement, then Pico is for you.We have necklaces, bracelets, rings and earrings that give traditional sterling silver jewelry a modern twist.

Wholesale Jewelry

Our wholesale jewelry program is very successful, with over 100 stores across the United States carrying our modern jewelry designs. If you are interested in carrying Pico jewelry in your store, please email

Custom Orders

We love designing new and creative pieces and are happy to accommodate custom orders! Please keep in mind that design services will be billed in addition to the final cost of the finished piece of jewelry, and that extra lead time will be necessary. We love collaborating and enjoy hearing different ideas. Email us at